Hội mua bán fanpage facebook — Getting the most out of Instagram analytics

In the past I’ve always relied on platforms like Iconosquare for Instagram profile metrics. I’ve recently discovered, however, how many metrics Instagram now offers directly in their app. I’d always known that it was possible to measure post impressions, likes, comments, shares, profile visits and follows over select time periods. What I’ve recently learnt is that it’s possible to break this data down into different post types like photos, videos and carousels. This is a great way to compare how each type of content performs with your audience. I’ve also found the free Instagram analytics tool from the Influencer Marketing Hub to be useful when tracking the engagement rates of Instagram accounts. Something I’ve also found effective is using Google Analytics to understand Instagram user behaviour after they click-through to a website. In Google Analytics you can use the behaviour flow view to interpret how users engage with your website when they visit from Instagram. It’s important to not just measure vanity metrics, but also understand the real value Instagram can add to your overall digital marketing strategy. I’d love to know what you’re using to measure the performance o
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