Hội mua bán fanpage facebook — Arguments against a Facebook page

A client (liqor brand) asked us to create a strategy for their social media channels. They want ideas and ongoing content (12 posts/month) for Facebook and Instagram (Instagram should be reposted with additional hashtags) and a campaign to increase their fans and followers. ​ I don’t think that is the right approach. Contentmarketing is outdated in 2020. I’d rather approach social media marketing with influencers and small campaigns that are more thought through and have a higher budget rather than getting 100$ a month to boost posts. Right now is probably also the worst time to create a platform on Facebook for a brand. Instagram is probably still doable but also not as easy as it was 3 years ago. ​ I’d suggest focusing on Instagram as it fits better to the brand and is still growing in the target country compared to Facebook which is stagnating. Organic reach is decreasing more and more and becoming pay2win. The communication focus should also be less in day-to-day but in campaign-to-campaign. With less posts but more quality and higher ad budget. ​ Do you have any other arguments as to why we shouldn’t do 12 posts/month on Facebook, repost them on instagram with additi
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